How to use Product Video to show the advantages of the company

Today, many companies are still using traditional promotion marketing methods, such as distributing leaflets to clients, placing advertisements on various media platform, participating in exhibitions, and promoting their products on the Internet. But among them, you may have encountered the following awkward situations:

1. After clients reading the leaflet, the customer did not feel any difference from other brand similar products.

2. When the customer or agent listens to the product introduction, the effect is not good.

3. It is difficult to see the difference between high-tech products and other brand similar products from the appearance. Only performance can be seen, and the advantages of performance are only dictated, and customers are often doubtful.

4. The introduction time given by the customer is very short, and it is difficult to clearly and completely introduce the main advantages and characteristics of the product in a short time.

The audio-visual marketing brought by product video or corporate videos can solve these problems. The core tool of the “audio-visual marketing” concept is product video. Here are three of product video advantages:

1. Large amount of information: A 15-second commercial TVC can only appeal for a single message. A product video can be based on specific content with 2 – 3 minutes length, product video will tell the audience about the product characteristics, functions, mechanisms and the use method can also be displayed more comprehensively and clearly via product video which helps to build company branding affinity.

2. Convenient and effective: With the introduction of the company via the product video, the company leaders and marketing staffs do not need to repeatedly introduce company background to the dealer or direct customers. As the detailed requirements of the product video can also be added to the user’s feedback attitude and efficacy comparison, it can be effective arouse the client’s purchasing desire.

3. Low cost: 2 – 3 minutes of product video compared to even millions of advertising film production (TVC) investment is much cheaper. And the broadcast fee is cheaper than rigid advertising.

Product video is the most effective marketing tools! If you want to improve your company value via product video, please feel free to contact MIRS MIRS (erica@mirs-innov.com) or call us at +65 6718 2279, we will provide you with professional services.