4 Ways to Use a Drone to Enhance Your Business Video

There has been an explosion of tech in the world of aerial photography. As a result, video producers can now get shots that historically only the Hollywood cinematographer elite could afford.

We got a drone, and to be honest… we don’t use it all that often. It’s loud, it’s intimidating to fly, and we’re a business that operates largely indoors. Check out 4 Ways to Use a Drone to Enhance Your Corporate Video.

Group shot

Getting a group shot with a drone can be a memorable party trick, but it’s also just a practical way to get a large crowd in a photo.

So at your next company outing or event, get everyone outside for a group shot! You can think of the drone as a tripod in the sky. Let it hover in the air just in front of the group, or if you’re feeling ambitious, take it to the sky, and capture the scene around the group.

Either way, you won’t have to be as strategic with placing shorter and taller people. Not to mention, it’ll offer a pretty interesting bird’s-eye perspective of the group!

Handheld stabilizer

The biggest advancement in drone camera technology is the addition of the stabilizer. It’s what makes drone footage look silky smooth, even if you’re not so smooth on the control sticks. So let your drone do double duty, and use it as a handheld steadicam rig!

You can make the drone easier to manipulate by removing the propellers. Power it up, so the camera and gimbal are active, and then treat it like you would any other camera stabilizer. It may not be the most ergonomic thing to hold, but you’d be surprised what kind of shots you can get on the ground!

This is great for quick shots around your office, where a handheld DSLR would be too shaky, and a DSLR stabilizer would take too long to balance and set up.

The reveal

The reveal is one of those awesome shots that you can take to the next level with a drone. The basic idea is to either start close up to a subject, and then ’zoom out’ (fly the drone away) to expose the surroundings, or vice versa.

Neighborhood view

If you have the space to take flight around your office, you can shoot compelling footage of your office’s surroundings. By adding these types of shots into your videos, your viewers can gain a better understanding of your office’s location within a larger community or town.

Similar to what the DSLR, GoPro, and iPhone did to the video space, drones are revolutionizing the types of shots and videos that smaller video teams can produce. The shots in this post would have been nearly impossible for us to pull off four years ago! If you’ve used a drone to capture footage from a unique vantage point, please share it with us in the comments.